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Reference books for copywriters
It goes without saying that any
copywriter worth his salt should have a good selection of
reference books to hand. So should every professional
marketeer. But how do you choose between the thousands of
books that are available?
The following
reference books are excellent choices for any copywriter.
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The
New Oxford Dictionary of English
Oxford
University Press
(ISBN 0-19-860441-6)
350,000
clearly explained definitions in 4 million
words of text. Excellent.
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Roget's
Thesaurus of English Words and Phrases
Penguin
Books
(ISBN 0-14-051248-9)
Indispensable.
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Fowler's Modern English Usage (H.W. Fowler)
Oxford University Press
(ISBN 0-19-281389-7)
The standard
work on the correct but natural use of the English language for
more than 60 years.
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The
King's English (Kingsley Amis)
HarperCollins (ISBN 0-00-638746-2)
A
useful and often amusing guide to the use and
abuse of the English Language.
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The
Oxford Dictionary and Usage Guide to the
English Language
Oxford
University Press
(ISBN 0-19-861312-1)
A
concise dictionary, plus 150 pages of easy to
understand advice on grammar, and lots of
good stuff on punctuation, pronunciation and
usage. The best twenty quid you'll ever spend.
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Collins
Wordpower Punctuation (Graham King)
HarperCollins (ISBN 0-00-472373-2)
Everything you
need to know about punctuation. Useful and written in a lively
style.
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Tested
Advertising Methods (John Caples)
Prentice
Hall (ISBN
0-13-095701-1)
All
about how to write advertising copy.
Extremely good advice on headlines.
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Eats, shoots & leaves (Lynne
Truss)
Profile Books
(ISBN 1-86197-612-7
This is excellent. It's amusing, it's interesting and it gives
really clear advice. Buy it.
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