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COVER>
How to boost your direct mail
results
A single-source service for improved
response rates
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120 million reasons to use us for
your next campaign
There's an art to great direct mail.
But there's a science, too. Accurate data, quality production,
rapid response management, efficient processes - they're all
essential elements. And that's where we come in.
Every year, TCG Production House
handles more than 120 million items of mail for some of the
world's best-known names. These are the companies run by people
- like you - who prefer to invest their budget, not just spend
it.
How we achieve your objectives
A relationship with TCG Production
House is your guarantee of timely, efficient direct mail
campaigns. Throughout your campaign, from initial planning right
through to the final response, we'll work in close partnership
with you and your team to deliver the results you deserve.
An experienced Account Manager with
at least three years DM production experience will agree
schedules with you in advance and enter into firm and binding
service level agreements. And, as you'd expect from one of the
UK's largest Direct Mail Production Houses, We hold daily
production meetings and attend regular client review meetings to
keep you informed at every stage of the process.
Services at a glance
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A full range of print and
production management services
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Sophisticated data capture,
preparation and processing
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Versatile short run (less than
100k) laser printing
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Cost-effective personalised ink
jet printing
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Comprehensive enclosing service
- by machine or hand
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Extremely competitive costs for
supply of envelopes
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Rapid response and fulfilment
management
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Data capture, preparation and processing
Clean, accurate data is a vital
component of any direct mail campaign. So the first thing we do
at TCG Production House is to check your data on the day we
receive it. And if there's a problem, we'll let you know without
delay and suggest a way forward.
Our next step is to run your data
against the Royal Mail Postal Address File (PAF) before we
process it, making sure you get the maximum Royal Mail discounts
for bulk mail. And whether you need Mailsort/Walksort or
Customer Bar coding (CBC), or international address processing,
we have all the tools to get the job done on time, every time.
From high quality paper based
fulfilment campaigns for subscription renewals and welcome
packs, to personalised response mailings, TCG Production House
will work hard to satisfy your every requirement.
About security
As a registered user and bureau
under the Data Protection Act of 1984, TCG Production House
takes its responsibility for data security extremely seriously.
All data is securely stored with daily downloads being stored
off site, and access to all areas in every building is strictly
controlled by magnetic card entry or key codes.
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Print & production management
At TCG Production House we
understand that quality and cost-efficiency are of paramount
importance. Armed with some of the industry's most sophisticated
equipment; our expert production team will print your brochures,
flyers and letterheads to the highest possible quality that your
budget allows.
We offer a wide range of specialised
print formats, including high speed finishing (with or without
Scitex personalisation), Litho or Flexo printed envelopes,
plastic card mailings and a full range of continuous forms.
Some of the ways we helped Lloyds
TSB
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Daily fulfilment for 'Lloyds TSB
Select' with thermal laser printing of plastic cards and
match-and-mount to letterhead.
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'Business Matters' newsletter
fulfilment to an audience of 500,000 with label
personalisation and data capture of responses.
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Internet Registration
fulfilment, with data capture, address enhancement,
de-duplication, output to file, ink jet on to 700,000
pre-packaged, poly-wrapped Internet guides.
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Phonebank' and Phonebank
Express' fulfilment, with thermal laser printing of plastic
cards and match-and-mount to letterhead, with an agreed
24-hour turnaround service level agreement.
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Giving you a choice
When it comes to print production,
TCG Production House likes to give you a choice. For print runs
over 100,000 items, for example, it's usually more cost
effective to use a Litho process. For smaller runs we often
recommend laser printing.
Our advanced laser print farm can
handle both sheet and continuous stock to produce personalised
single or double-sided documents, in all common formats right
the way up to A3, with weights up to 200 gsm.
For personalised postcards and
non-window envelopes, many of our clients choose ink jet
printing - a service that delivers superb quality for short runs
at an affordable price. And for other projects we can offer
thermal image printing for all your personalised card
requirements.
Whatever the job, large or small,
TCG Production House's 24 hour production facility brings you
high quality with a fast turnaround at competitive prices, and
our Client Services Team will work with you to find the best
process to meet your specific requirements.
Some of the ways we helped Orange
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Daily fulfilment of up to 20,000
target market welcome packs with varying content.
Maintenance and update of full client database held
in-house.
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Data capture of questionnaire
and competition entries and the selection of winners.
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Regular and close liaison with
client's print-broker and creative agencies.
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Weekly production of detailed
status, stock, mailing and audit reports.
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Envelopes and enclosing
The cost of envelopes can be a
significant element of your campaign. But, thanks to our
consolidated buying power, we can give you access to the lowest
rates in the market. Every year, TCG Production House buys
literally hundreds of thousands of envelopes on behalf of our
clients. And that gives you access to discounts that, quite
simply, you won't find anywhere else.
Some of the ways we helped British
Gas
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Checking and processing of 31
data files each day; received electronically from British
Gas' call centre.
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Production and despatch of up to
40 variants of personalised laser printed letters (on 8
different stocks with up to 5 variants of each)
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Enclosure of various inserts,
dependent on subject of letter.
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Agreed service level of up to
20,000 mailing per day within 24 hours of receipt of data.
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Extensive capacity
Whatever your enclosing
requirements, TCG Production House can help. With a dedicated
production area covering more than 50,000 square feet, we have
the capacity to complete more than 2.5 million packs every week.
We have a wide range of fast
enclosing machines that can handle any standard format and, for
unusual sizes, matched personalisation or complex packs, we have
over 150 skilled hand-enclosing staff.
Whether you choose machine enclosing
or hand enclosing, you can be sure that our experienced staff
take the utmost care is taken to meet your requirements at every
stage of the process, making sure that what your customer
receives is what they - and you - expect.
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About TCG Production House
TCG Production House offers an
integrated, single-source solution for all your mailing,
production and fulfilment needs. Part of Omnicom - the largest
marketing communications company in the world - we combine best
practice with sophisticated technologies and economies of scale
to get the job done on time, every time.
Whatever your direct mail
challenges, you can be sure that TCG Production House will help
you meet them and beat them both now - and in the years to come.
Here are just a few of the
organisations that rely on TCG Production House for their
customer communications:
Financial: Barclays Bank,
Royal & Sun Alliance, Lloyds TSB, ReMark
Publishing: Economist,
Redwood
Utilities/Telecoms: Orange,
British Gas, VarTec
Consumer/Retail: John Lewis
Partnership, Waitrose, Mercedes
Charities: NSPCC, Oxfam,
Shelter, Barnados
Direct Marketing Agencies:
WWAV Rapp Collins Group, DMS, Hothouse
Call us now to find out more about
how TCG Production House can improve the results of your next
campaign.
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