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Introducing 6 ways to get closer to your customers
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A
portfolio of marketing automation solutions to bring CRM
alive
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Six
solutions as individual as you are
Like you, we
prefer to give our customers a choice. So we tailor all of
our products and services to your precise requirements. And
we let you decide whether you want to run the solution
in-house or let us to administer it for you.
Whatever you
decide, you can be sure that Identex will give you access to
all the customer information you want and the tools to
exploit it for better business growth.
Identex Campaign Management
Identex
Campaign Management makes light work of even the most
complex multi-level, multi channel campaigns. Whatever the
mix: Ads, Web, DM, TV, radio, e-mail, inserts and more,
you’ll get the right messages to the right audiences at
exactly the right time.
Benefits at
a glance
-
Effortless management of everything from simple
promotions to complex multi-level, multi channel
campaigns.
-
Boosts
productivity and improves response rates without losing
control of the costs.
-
Gives
your whole team an instant, visual representation of the
entire campaign - right from the desktop.
-
Seamless
integration with complimentary systems - analytical
tools, call centres etc.
-
Works
with any database so your marketing operation is
optimised for business, not system, needs.
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<ABC
COMPANY>
Identex e-Customer Management
Identex
e-Customer Management extends your CRM programme across the
Web. The information it captures can be used to drive
sophisticated database-marketing initiatives through a
powerful mix of conventional and new media communication
channels.
Benefits at
a glance
-
Interfaces with Identex Campaign Management and Identex
Customer-focused Database for highly effective real time
marketing campaigns.
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Simplifies
and controls personalised outbound and inbound
communication.
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Precise,
cost -effective targeting of any segment, of any size.
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Allows
instant analysis of your campaign’s effectiveness - see
the results as they come in.
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Reduces
cost per lead and cost per sale through efficient,
targeted e-mail campaigns.
<“Customer quote to
appear here. Customer quote to appear here. Customer quote
to appear here.”>
<ABC COMPANY>
Identex Customer-focused Database
Identex
Customer-focussed Database lets you look at your data from
the customer’s perspective, for a unique and valuable
insight to the true nature of the relationship. It gives
your entire team an at-a-glance view of how individual
customers have interacted with your organisation, regardless
of how and when the contact took place.
Benefits at
a glance
-
Easy,
single-customer views across multiple channels,
including traditional DM, telemarketing, the Web and
others.
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Robust
links to other sources of data and data quality
management systems.
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Ideal
platform for effective, regular customer communication.
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Powerful
reporting tools give your team exactly the information
they want, just when they need it.
-
Gives
your sales and marketing teams Web access to some of the
UK’s biggest marketing databases as well as your own
data.
<“Customer quote to appear here. Customer quote to appear
here. Customer quote to appear here.”>
<ABC
COMPANY>
Identex Analytics and Consultancy
Identex
Analytics and Consultancy service identifies your best, most
profitable customers - and shows you how to find more of
them. Now you can put the processes in place that will
unlock the full value of your customers, and use best of
breed modelling tools to accelerate customer acquisition,
improve retention and reduce customer churn.
Benefits at
a glance
-
Full
range of services ranging from advice on business
solutions through to data analysis and strategic
database marketing.
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Knowledgeable advice on selecting best of breed
analytical tools to integrate with your marketing
automation system.
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Application of eternal data to overlay and enhance your
existing data for improved results.
-
Thorough
audits of your data and systems to help make true CRM an
achievable reality.
<“Customer quote to
appear here. Customer quote to appear here. Customer quote
to appear here.”>
<ABC COMPANY>
Identex Data Quality Management
Identex Data
Quality Management service improves your response rates and
cuts waste by de-duping and enhancing your customer data.
And once your data is clean, our advanced data management
processes help you to keep it that way by avoiding decaying,
duplicated or irrelevant information.
Benefits
at a glance
-
Integrates fast data capture and validation techniques
with standard business processes for detailed, accurate
information.
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Delivers
greater response rates through accurate, up to date
information
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Proven
methodology developed by some of the industry’s most
experienced data quality experts.
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Makes
your marketing team more effective by delivering
information that they can be confident of.
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Improves
your ability to reach the right markets at the right
time and reduces time to market.
“Customer quote to appear here. Customer quote to appear
here. Customer quote to appear here.”
ABC
COMPANY
Identex International Address Management
Identex
International Address Management makes it easy to manage the
varied and complex databases of your customers and prospects
around the world. With coverage at full Postal Address File
(PAF) level throughout most of Europe, USA and New Zealand,
Identex International Address Management lets you take full
advantage of an increasingly global market place.
Benefits
at a glance
Boosts the
response rates of international direct mail campaigns.
Reduces the
expense of wasted mailings and returned mail.
Easy
integration with your existing marketing systems through an
advanced Application Program Interface (API).
Delivered by
experts with extensive experience of international customer
communications - from traditional DM to state of the art
e-CRM.
Enhances
your ability to exploit new global markets, faster, and with
less cost.
<“Customer quote to appear here. Customer quote to appear
here. Customer quote to appear here.”>
<ABC
COMPANY>
<OUTSIDE BACK COVER>
About
Identex
Selecting
the right partner for marketing automation systems is not as
straight forward as it sounds. Choose a pure marketing
specialist and you may find they struggle with the
technology. On the other hand, very few IT vendors are
marketing experts. And that’s where Identex has the edge.
Identex is
both an IT systems house and a marketing solutions
specialist. The products and services we supply have been
developed and refined over the last thirty years. And we’re
part of Omnicom - the largest marketing communications
company in the world. So whatever marketing challenges you
face, you can be sure that Identex will help you meet them
and beat them both now - and in the years to come.
Here are
just a few of the organisations that rely on Identex to help
them get closer to their customers
Finance:
Abbey National, Royal & Sun Alliance, CGNU
Retail:
Harrods, John Lewis Partnership, French Connection
Telecommunications:
B.T., One to One, Orange
Leisure
and Travel:
British Airways, AIR MILES Travel promotions, LEGOLAND
Windsor
Motor:
Citroen, Daimler Chrysler, Renault UK Ltd.
Publishing:
Encyclopaedia Britannica, Mills & Boon, Euromoney
Publications
<CONTACT
DETAILS AND ACKNOWLEDGEMENTS>