The good copywriter is a sympathetic person The good copywriter is a sympathetic person. He likes people and gets along well with them. He feels equally at home in a provincial boarding house or in a select Mayfair club. If he has come up the hard way so much the better. If life has mollycoddled him he may not be so fortunate.
The moment The good copywriter recognises only the moment that counts.	The challenge The good copywriter can settle down quickly in a new job.	Research The good copywriter admits that market research can help him.
Precision The good copywriter abhors the woolly phrase	Humour The good copywriter must have a strong sense of humour.	Empathy The good copywriter is a sympathetic person
Sympathy The good copywriter conveys his sympathy	Knowledge The good copywriter knows his markets.	Enjoyment The good copywriter enjoys his job.
Enthusiasm The good copywriter is an enthusiast.	Versatility The good copywriter is versatile	Passion The good copywriter is never satisfied.