The good copywriter can settle down quickly in a new job

The good copywriter can settle down quickly in a new job. He is not afraid of responsibility. He knows that first and foremost he’s a salesman. He knows when it’s best to speak up in meetings. He knows when it’s best to say nothing.

He knows that all consistently good advertising is the result of teamwork. 


The moment
The good copywriter recognises only the moment that counts.

The challenge
The good copywriter can settle down quickly in a new job.
Research
The good copywriter admits that market research can help him.
Precision
The good copywriter abhors the woolly phrase
Humour
The good copywriter must have a strong sense of humour.
Empathy
The good copywriter is a sympathetic person
Sympathy
The good copywriter conveys his sympathy
Knowledge
The good copywriter knows his markets.
Enjoyment
The good copywriter enjoys his job.
Enthusiasm
The good copywriter is an enthusiast.
Versatility
The good copywriter is versatile
Passion
The good copywriter is never satisfied.